The Roselli Team - Your Real Estate Experts Pembroke Pines, Miramar, Weston, SW Ranches & Doral

The real estate industry is shifting fast. Zillow recently expanded its “Zillow Preview” program, adding dozens of brokerages and pushing a new idea: list your home publicly before it hits the MLS. On the surface, it sounds like more exposure. But if you’re a homeowner thinking about selling, the real question is: Is this strategy actually helping you… or quietly limiting your results? What Is Zillow Preview? Zillow Preview allows listings to be marketed before they officially go live on the MLS . These homes appear on Zillow as “pre-market” or “coming soon,” giving buyers early access. The pitch is simple: Build anticipation Generate early interest Test pricing before going fully active And yes-those things can happen. But there’s a deeper layer most sellers aren’t being told. The Illusion of “Maximum Exposure” Zillow promotes this as greater exposure , but let’s be precise: Your home is exposed to Zillow users Not necessarily the entire market Not all buyers-and not all agents-are wa...

  If your home didn’t sell the first time, or you’re thinking about listing soon, there’s one question that can make or break your entire experience: How do you price your home? Not “what’s it worth” on Zillow. Not “what you need to net” to buy your next home. Not even “what the neighbor’s house sold for.” We’re talking about a real pricing strategy, one based on data, buyer behavior, and your goals. Unfortunately, a lot of agents don’t have one.  Instead, they lean into the number you want to hear, list the property, and hope for the best. But hope isn’t a strategy. And it’s showing in the data. A Rise in Delistings According to Realtor.com, delistings surged 47% in May compared to last year. That means    homeowners across the country are pulling their homes off the market in frustration, many of them after weeks of no showings, no offers, or disappointing price reductions. Even with inventory on the rise and more buyers getting off the sidelines, sellers are find...