Google Doesn’t Lie: Homebuyer Searches Hit a Two-Year High
If you’ve been wondering whether buyers are still out there, here’s your answer: yes. And they’re looking more online than they have in two years. Even before last week’s big mortgage rate news (ICYMI, rates dipped to 6.55% on August 7), online searches for “homes for sale” were climbing fast in July. That means plenty of people were already getting serious about finding their next home. The kicker? After that dip, mortgage applications jumped. And now, rates just dropped again. On August 13, they hit a new low of 2025, decreasing to 6.53%, according to Mortgage News Daily. Translation: buyer motivation isn’t just alive… it’s picking up speed. Google Search Trends Google Trends tracks the popularity of specific search phrases over time. And two big ones, “homes for sale” and “houses for sale,” both hit a two-year high in July , back when mortgage rates were still in the high 6s. That’s huge, because online search activity is often the first sign that d...