Forget Zillow: Here’s the Real Way to Price Your Home to Sell!

If your home didn’t sell the first time, or you’re thinking about listing soon, there’s one question that can make or break your entire experience: How do you price your home? Not “what’s it worth” on Zillow. Not “what you need to net” to buy your next home. Not even “what the neighbor’s house sold for.” We’re talking about a real pricing strategy, one based on data, buyer behavior, and your goals. Unfortunately, a lot of agents don’t have one. Instead, they lean into the number you want to hear, list the property, and hope for the best. But hope isn’t a strategy. And it’s showing in the data. A Rise in Delistings According to Realtor.com, delistings surged 47% in May compared to last year. That means homeowners across the country are pulling their homes off the market in frustration, many of them after weeks of no showings, no offers, or disappointing price reductions. Even with inventory on the rise and more buyers getting off the sidelines, sellers are find...